the ask
an immense effort between warner bros, ubereats, special group, and robotproof turned into a highly successful christmas campaign for harry potter fans. fans received a christmas trunk packed with a ginger bread hogwarts and christmas treats that doubled as qr codes they could scan to activate mobile ar games. completing 3 ar games of navigating a flying car, quidditch, and spellcasting rewarded players with trophies to decorate their hogwarts castle in ar. available in 18 cities, the campaign netted $8 million in earned media and extended for 3 months beyond the initial 3 week timeline due to high demand.
